Obama's Mega-brand as he moves into the White House

MediaPost Publications - Obama Community Post-Win, Now That He's Moved In - 01/19/2009:

"As he steps up, in a sense, a mega-brand activates. Your particular politics aside, we must all agree that Obama encompasses much and that the stakes are high. How he now makes it happen is the stuff of unprecedented living history.

Up until today, as media mavens and consumer marketers, we have applauded his steady message, his knack for context, and ability to resonate and galvanize community. And then there was the mighty conversion to change. How did he do that? Blink of an eye, and the brand literally embodied us."

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