THIS is how to do an interface change!
MediaPost Publications Twitter: How Small Interface Changes Are A Big Win For Everyone 03/24/2009:
"At first glance, Twitter's recent interface changes seem to be relatively minor -- a 'Featured Users' option within 'Find People,' a 'Search Now' box, and a new 'Trends' section. Yet, after a more in-depth examination, it can be discerned that these are highly important feature-sets that create value for each of Twitter's constituents. These additions also provide an intriguing glimpse into Twitter's monetization strategy."