Thursday, June 26, 2008

Revenue models for creating a product from FOSS:

This is a very cool document - ways to get revenue from your work in open source. A great resorce for the developer.

Written with the mobile phone industry in mind but a useful reference

Revenue models for creating a product from FOSS:

1. Per-unit royalties. Who said open source was free? While the Linux
kernel may be accessible to anyone with a web browser (subject to GPL
terms), there is a huge leap between a kernel and a fully integrated,
optimised, customised, certified and stable operating system. That’s
why vendors like Azingo, ALP, Purple Labs and Mizi Research do charge
royalties for the Linux-based software stacks.

2. NREs (non-recurring engineering fees) for integration &
productisation. Most open source projects are designed to be 90%
complete.. but the remaining 10% of pushing a project to ’shrink-
wrap’ product status requires an entity with commercial interests to
the deliver the project to the finishing line. As such, system
integrators and software vendors such as MontaVista and WindRiver
will happily engage in integration and productisation project for
Linux-based OSes, in exchange for professional services or NRE fees.

3. Subscriptions for product updates & support. This revenue model is
common with dual-licensed open-source products, where the product is
branched into a version that’s available under GPL non-commercial
terms and one that’s available under commercial non-copyleft terms.
Companies like Funambol, Volantis, and Trolltech offer paid-for
subscriptions to product updates as a service to customers of the
commercial product branch and an incentive to move from trying the
GPL branch to to buying/licensing the commercial branch. This revenue
model presents a growing opportunity for any system integrator
involved in the mobile industry, as both device-side and network-side
software products based on open source are becoming increasingly
used, while at the same time lacking support contracts and service
level agreements (SLAs) that customers have come to rely on.

4. Certification and compliance testing fees. In the case where open-
source-based products need to be certified or pass a compliance test
- as is the case with Java JSRs - an additional fee may be leveraged
for undergoing these tests - as is the case with the TCKs for Sun-
owned JSRs, specifically the phoneME MIDP2 implementation.

5. Hardware sales. A more subtle revenue model is that of making the
software available for free, but charging for the hardware. Taiwanese
manufacturer FIC practices this model for OpenMoko, the distribution
which is almost 100% open source. Here customers have a reason to go
to FIC to build OpenMoko-based devices for them, so as to leverage
from the product know-how and hardware integration expertise that the
manufacturer has on OpenMoko.

6. Insurance for product liability and indemnification. This is a
straightforward insurance service that software vendors often provide
as a premium, which indemnifies or insures the customer of an open-
source software product against liabilities.

7. Sharing development costs. Last and certainly not least, open
source licensing can be used as a modern approach to shaving costs
off software development, by pooling that development effort across
multiple industry participants. Companies participating for example
in Eclipse, Webkit, Maemo and Android projects seek to share their
development costs of a commoditising software base with other peers
(even competitors), while leveraging on that base to build essential
value add.

Andreas Constantinou

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